Industry Background
Global retail industries are all experiencing a new revolution. In the last revolution, chains and supermarkets have replaced the department store industry and become the dominant force for its more flat, efficient channel mode. However, this revolution is not merely an innovation of mode, but an all-around retail revolution driven by the Internet, mobile Internet, cloud computing and big data technologies. The retail industry refers to the industry selling goods and related services to the ultimate consumers. As the ecological chain of Internet continues to get improved, the retail industry also needs to gradually solve the problem about the demands for O2O operation
Industry Problems
High Operation Cost
With the high cost of inventory, logistics and management, it is unable to achieve effective management and operation; with afterwards business data reaction, it is difficult to control the operation trends of enterprise
Poor Profit Mode
The longtime abnormal profit model (channel fee, cash back rewards, activity fee) has resulted in low profit income and slow capital rotation
Difficult Store Management
The status quo of extensive management results in greatly reduced implementation of management system and business process, as well as no timely demands for sales/supply chain management
Slow Market Response
Difficult collection of terminal data results in no timely or effective summarized analysis data of enterprise, so that it cannot take effective management measures on the market terminal
Confused Data Exchange
Merely with POS (point of sale) terminals, there is no business data in direct exchange with stores, so errors and confusion occur in the exchange of data reports
Low Customer Loyalty
The low retail customer loyalty results from many alternative products, fierce competition between in the industry, inaccurate grasp of customer demands, low service levels at stores and extremely bad user experience like overcrowding
Solution Features
Integrating E-commerce with Physical Stores Marketing Online to Sales Offline
Improving Consumption Experience and Discovering Customer Demands Strengthening Store Management and Control Capacity
Expanding Power by Horizontal Alliance Achieving unification of Data and Centralized Management of Personnel, Finance and Property
Establishing Fast and Effective Sales-Replenishment-Purchase-Delivery System Creating Effective Data Analysis Mechanism